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American Racing - A Company With Roots.
In 1954, Romeo Palamides, an early drag
racing innovator, designed and crafted leading edge, high
strength-to-weight magnesium drag racing wheels for his dragster. It was
the early years of hot rodding and street enthusiast interest in the
lightweight, higher tech wheels was overwhelming. Romeo's vision,
working from a small machine shop in San Francisco with his partner,
engineer Jim Ellison, evolved into America's leading aftermarket wheel
company. In 1956, they formed American Racing Equipment. |
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American Racing Wheels - Wheels
That Perform. Over forty years later,
American Racing and it's 1700 employees offer a complete line of over
one hundred precision crafted alloy wheel styles with the same pride,
innovation and enthusiasm upon which Romeo Palamides' original vision
was founded. From American Racing's three state-of-the-art
manufacturing facilities AR produced over 3.1 million wheels in 2001,
including original equipment wheels for major auto manufacturers. |
| The Vision Continues -
American Racing's legacy of
wheelcrafting continues. Each wheel represents our heritage and
an extension of Romeo Palamides' original vision of innovation
and cutting edge. That innovation includes the new Teflon
Coated line of all-terrain off-road wheels. Following two
years of development targeted at American Racing's Motorsports
Program authorized by an exclusive license with DuPont,
American Racing now offers a line of off-road and SUV styles
permanently coated with a baked-on, oven applied all-terrain
finish with Teflon. These wheels provide a durable, long
lasting finish that is very easy to clean. The Teflon coated
styles are: the
Mojave, the
Victor, the
Crater, and the
Chamber. |
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Types of
custom wheels
1-piece wheels
- As the name implies a one-piece
wheel is made of a single piece, usually a cast aluminum wheel
from A-356 grade aluminum. These custom wheels come in a
variety of finishes.
Clear Coated and Machine Finished
Wheels - This type of aluminum wheel has a machined finish that
has been clear coated to protect the aluminum and is very easy
to clean and maintain. The following wheels have this finish:
Outlaw I,
Outlaw II, and the diamond cut finish with clear coat
Diamond Back. |
| Polished Wheels - This type of aluminum wheel has been fully
polished for a brilliant shine. Polished wheels do not have any
coatings for protection. Regular washing and polishing are
required to keep a polished wheels original luster. Wheel
cleaners are not recommended for polished wheels, also, polished
wheels are not recommended in severe climates where salt may be
present on roads. While these wheels are harder to maintain,
they are a less expensive option than chrome plated aluminum
wheels, and with proper care and maintenance will provide years
of service and great looks. The following wheels have this
finish:
Polished Mojave, Polished Burst,
Polished Ventura,
Polished Nitro,
Polished Atlas,
Polished Python,
Polished Baja, as well as the new for 2005 Polished Crater,
and the Rodmaster. |
| Chrome Wheels -
This type of aluminum wheel has been polished for a smooth
finish and then chrome plated for a brilliant, mirror-like
finish that is very easy to clean. Regular washing with soap,
water, and wiping clean is all the maintenance required for a
chrome plated aluminum wheel. Since they are aluminum they do
not rust, and properly cared for can even be used in severe
climate areas. The following wheels have this finish:
Maxim,
Prism,
Chrome
Matrix,
Chrome Mojave,
Magnet, Chrome Diamond Back, Chrome
Ventura, Hype, Titan, Wolverine,
Chrome Nitro,
Chrome Atlas, Phantom, Victor, Chrome Baja, and
Chrome Python. |
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| Are
American Racing Wheels
covered by a warranty?
AMERICAN RACING EQUIPMENT
LIMITED WARRANTY
AMERICAN RACING EQUIPMENT warrants that wheels
manufactured by AMERICAN RACING EQUIPMENT will be free from
structural failure as long as the original retail purchaser owns
the product. AMERICAN RACING EQUIPMENT further warrants to the
original retail purchaser that products manufactured by AMERICAN
RACING EQUIPMENT will be free from defects in material and
workmanship under normal and intended use for a period of one
year from retail purchase. Surface rust can be prevented by
proper care and is not covered by this warranty. Polished and
billet aluminum wheels oxidize and require regular maintenance.
Their finish is not covered by this warranty.
AMERICAN RACING EQUIPMENT'S SOLE AND EXCLUSIVE OBLIGATION
UNDER this warranty shall be to repair or replace at AMERICAN
RACING EQUIPMENT'S sole discretion without charge, any AMERICAN
RACING EQUIPMENT product that does not conform to this warranty
and is returned, with a copy of the original sales receipt or
other satisfactory evidence of date of purchase, to the dealer
from whom the product was originally purchased. Such repair or
replacement shall not include removal or installation. IN NO
EVENT SHALL AMERICAN RACING EQUIPMENT HAVE ANY SPECIAL,
INCIDENTAL OR CONSEQUENTIAL DAMAGES. This warranty is not
applicable to AMERICAN RACING EQUIPMENT products if:
A. Damage occurred due to failure to follow the complete
instructions in the Owner's Manual, supplied with each wheel;
B. Corrosion or damage occurred due to improper maintenance,
other then the recommended procedures that are included in the
Owner's Manual supplied with each wheel;
C. Damage or structural failure occurs as a result of an
accident or road conditions;
D. Damage or structural failure occurs as a result of racing
applications.
THIS LIMITED WARRANTY IS THE SOLE EXPRESS WARRANTY GIVEN BY
AMERICAN RACING EQUIPMENT AND IS IN LIEU OF ALL OTHER EXPRESS
WARRANTIES, WHITHER ORAL OR WRITTEN. ALL IMPLIED WARRANTIES,
INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE, SHALL BE LIMITED IN DURATION
TO THE DURATION OF THIS WARRANTY.
Some states do not allow limitations on how long an implied
warranty lasts and/or the exclusion or limitation of incidental
or consequential damages, so one or more of the above
limitations or exclusions may not apply to you. This warranty
gives you specific legal rights and you may also have other
rights which vary from state to state.
This warranty expires upon transfer of title of any AMERICAN
RACING EQUIPMENT products by the original retail purchaser. No
warranty or representation by anyone other than AMERICAN RACING
EQUIPMENT shall be binding upon AMERICAN RACING EQUIPMENT.
AMERICAN RACING EQUIPMENT wheels are not designed to be mounted
with any accessories or adapters, etc., other than those
supplied and or approved by AMERICAN RACING EQUIPMENT and damage
caused by any such other accessories or adapters is not covered
by this warranty.
IMPORTANT
All warranty returns will be reviewed by AMERICAN RACING
EQUIPMENT warranty return center. If returned products are found
not to be subject to warranty coverage, the product will be
returned to the sender, without repair or replacement, at the
sender's expense. |
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